This is the third e-book in our series about the new art of the marketer. In it, we’ll discuss how data can be the inspiration for providing the consistent, unifying drumbeat for all initiatives—from marketing to sales.
This e-book will propose some simple (and some not so simple) approaches to creating order in the chaotic worlds of today’s sales and marketing teams.
We’ll explore strategies that will help you learn how to:
Take your customer connections to a higher relationship level
Unify sales and marketing teams to drive growth.
Accelerate the sales opportunities with the greatest revenue impact.
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.